Use sentence case for just about everything. Sentence case means capitalizing only the first word, as you would in a standard sentence.

The following content elements should use sentence case:  

  • Titles of webinars and events
  • Headings and subheadings in all content types
  • Calls to action
  • Headers in boxed text
  • Column and row headers in tables
  • Links
  • Sentences (of course)
  • UI and navigation labels

When to use title case

When referring to events, use title case only for session names and agenda items. Title Case Means Capitalizing Every Word in the Phrase Except Short Articles and Prepositions, such as and, the and in

When to use all caps

As a general rule, it's best to avoid the use of ALL CAPITALS in most content types. They are more difficult to scan and take up more space. While all caps can convey emphasis, they can also give the impression of shouting. In addition, they can create problems with localization and create confusion about the difference between emphasis and an acronym.

That said, in some cases, the all caps style is acceptable. For example, you can use all caps to denote acronyms and initialisms (HTML or API), or as a badge label in the Anaplan product (CLASSIC).

Additional exceptions

If a company name is all lowercase or all uppercase letters, follow their style, even at the beginning of sentences: DISH and bluecrux. When in doubt, check the company's website. 

Use title case for Anaplan solutions: Anaplan for Financial Services

In the flow of text, do not capitalize industries (financial services), lines of business (supply chain), or types of products (planning software). However, you should capitalize the line of business when it's part of the product name (Anaplan for Supply Chain). 

Always capitalize both words in the term Connected Planning.

When referring to specific file names, match the capitalization shown in the interface. In user materials, file names should appear in regular text font.

Note: We've set the names and terms above in italics to indicate they're examples. You would not use italics when referring to features or product names in regular body copy.

Specific examples for product copy and documentation

Word, phrase, or elementExample usageRule
Column headings in tablesField nameCapitalize the first word.
Email addressesemail@anexample.comDo not capitalize.
Extension, file name extensionthe .zip extension, the .zip file name extension (not the .zip file extension)Use this format when you refer to the extension itself. File name extensions are lowercase,  preceded by a period, and should be set in code/monospace font.  
File typesan XML file, not an .XML file
Use this format (all caps) when you refer to the file type. There is no period before the acronym.
Keyboard key namesthe Shift key, the Page up keyUse sentence capitalization when referring to keyboard key names.
Key references (access and shortcuts)Ctrl+O; Alt+FCapitalize the key; do not add spaces between the abbreviated command and the letter key. 
Letter keysthe K key…Capitalize the letter in general body text.
Software terms, such as technologies, computer languages, and operating systemsSQL Server, Blu-rayCapitalize according to the vendor and/or common usage.
URLswww.anaplan.comMirror the URL convention. Generally, this will be lowercase.

See also:

  • Table of contents