If a company name is all lowercase or all uppercase letters, follow their style, even at the beginning of sentences: DISH and bluecrux. When in doubt, check the company's website.
Use title case for Anaplan solutions: Anaplan for Financial Services.
In the flow of text, do not capitalize industries (financial services), lines of business (supply chain), or types of products (planning software). However, you should capitalize the line of business when it's part of the product name (Anaplan for Supply Chain).
Always capitalize both words in the term Connected Planning.
When referring to specific file names, match the capitalization shown in the interface. In user materials, file names should appear in regular text font.
Note: We've set the names and terms above in italics to indicate they're examples. You would not use italics when referring to features or product names in regular body copy.