Use the active voice in most cases.
In active voice, the subject of the sentence (the customer or the system) does the action.
Sentences that use active voice are easier to read. Active voice makes it clear who has done what and to whom. Plus, active voice keeps sentences direct and more concise.
In passive voice, the subject of the sentence receives the action of the verb. It's not important to know who the subject is in these cases.
Use passive voice in cases when you want to emphasize the action over the subject or to confirm the action a customer just completed.
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You can also use passive voice in cases where the context already provides enough information about who is doing what (for example, when writing in a more narrative style).
In most cases, try to address the customer as you or use an imperative verb.
If it's more clear to refer to the subject's role, you can use the third person (the workspace administrator).
Helping verbs such as is, was, or would may indicate that you’re writing in passive voice. And, if you can add the phrase by zombies after the verb, you’re writing in the passive voice.
Sales productivity can be increased (by zombies) with Anaplan Sales Planning.
Increase sales productivity with Anaplan Sales Planning.
If items are removed (by zombies) from a grid, charts automatically refresh to display the change.
If you remove items from a grid, charts automatically refresh to display the change.
View also: Verbs and Verb tense